Smarter Customer Growth – Iridize’s Blog

New Feature: Step Conditions that will put you on the Iron Throne of walkthroughs

Iridize launched a new feature that allows you to control when certain guide steps will be activated. Remember the features that allow you to “Delay tip by X seconds” and “Show tip after page refresh”? Well, the Conditions feature is like those. On Speed. Shooting laser beams from its eyes.


How can page conditions help me?

SaaS applications are complex and multi-layered. We understand that when designing a guide for your users, you need to be able to walk them through a complex process with multiple steps that are sometimes built on each other, stone on top of stone. Like clicking certain buttons or links, going to specific pages, encountering certain messages. The Conditions allow you to place those stones, one after the other.

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Employee Training Videos your Employees will Thank You for

Videos have become an inseparable aspect of onboarding and support in employee training. Videos, videos everywhere – most software providers have replaced some of their knowledgebase solutions with videos. The digitization of training processes has made it easier for users to accept a video instead of classroom training. Not to mention cat videos, but the great minds of our generation are yet to find a way to turn those into training materials.

Julia Childe in one of her employee training videos

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Iridize Walkthrough airs on Israel’s #1 Restaurant Service

We’re excited that chose Iridize to implement a new walkthrough guide that was recently launched on their mobile website. is Israel’s most popular digital restaurant review service, listing most restaurants, cafes and pubs in the country. The 4-step onboarding walkthrough greets new visitors to Rest’s new mobile website and swiftly guides them how to find their way in the site:

None-Hebrew speakers, try to enjoy the pretty pictures and smooth navigation :)


Like what you see? Talk to us about getting your own.

When your customer usage data is threatening to become Big Data

One of the recurring problems we find our clients are confronted with is the problem of dealing with data volume. Specifically, the point in which manageable amounts of aggregated usage stats are at risk of turning into high volumes of complex data that would require Big Data processing capabilities. This doesn’t happen overnight, but most small-medium SaaS companies do not have the computational capacity for big data analysis.

Swallowed alive by an unreasonable volume of data

Swallowed alive by an unreasonable volume of data

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You’ve set up your NPS. Now what do you do with it?

Mazal tov! You’ve just finished setting up your free NPS survey. If you’re anything like us, you are now frantically refreshing the backend dashboard, waiting to see what your customers think about your service. This manual should guide you through getting actionable insights from the results of your NPS Survey.

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What to Measure – Productivity Software

In Part 1 we listed the metrics that would best serve email marketing and marketing automation providers. In Part 2, we will review the metrics that should be consulted in productivity SaaS applications.

We are longtime fans and users of Trello, so it seems only natural to take it as our productivity software test case. Productivity software is usually highly, regularly used tools that match email and word processors in how frequently we use them. Whether they are personal life-streamlining apps to “remember the milk” or shared lists for improving team productivity – we quickly find ourselves using them every day, all day.

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