We’ve already discussed The Most Dangerous Vanity Metric of Them All, but unfortunately, that doesn’t begin to cover the slippery path that is the deceptive metrics we unwittingly take for granted, those that supposedly go without saying. Conversion is almost obvious: measuring conversion without retention makes the conversion futile and the measuring a waste of everyone’s time. Login – less so.
Logging in and what awaits beyond.
Photo by Thomas Leuthard, snagged from Flickr, used with CC attr. lisenceRead More›