About Us

Iridize was founded in 2011 to help make the internet and web apps easier to use. We are committed to helping our fellow SaaS providers cure churn, onboard their customers and grow a happy, healthy customer base. Iridize is proud to support a rapidly-growing client base that includes leading companies in the banking, insurance, software, e-commerce, and consumer goods manufacturing industries.



Eyal Lewinsohn, CEOEyal Lewinsohn, CEO

Eyal is a true believer in making digital experiences accessible to everyone. The technology that makes Iridize’s guides come to life is his brain-child. He has been developing software for almost 20 year now, having led R&D teams at RSA, the network security division of EMC (NYSE: EMC), ZoomInfo. Eyal holds an MBA from Tel Aviv University, is happily married and father to 3 kids and a dog.



Oded Ben David, CTOOded Ben-David, CTO

Oded is the algorithmic evil mastermind behind Iridize’s smart and flexible capabilities. He holds BSc, MSc, and PhD degrees in Physics from the Hebrew University. He loves solving logic problems and analyzing data patterns. Oded left academia in favor of entrepreneurial life to pick up the pace a bit and for the opportunity to make the internet a better place. He is married and proud father to 2 future data geeks.



Oded Ilan, CMO

Oded believes in making the impossible possible, and with over 20 years of experience in global marketing and business development for high tech industries has made this belief a reality. Oded has deep knowledge of enterprise sales and global marketing of SaaS products. His previous roles include CEO and Co-Founder of Comobile (LBS Software), VP Business Development at Credics (card processing industry) and VP Business Development at NeoVSP and at Videocells. Oded has a BA in English from Tel Aviv University, is happily married and is a proud father of one dog one future artist and one little ninja.