Who hasn’t heard the old adage (well, old in internet time), “content is king”. And indeed, content is a crucial ingredient in any online marketing strategy. But is every content a king? The answer is, of course, no. Quality content is king. Efficient content is king. The vast majority of textual materials out there – not so. In fact, because what matters in content is quality, not quantity, it can hardly be otherwise. So how can you seperate your text from the rest? Here are a few tips that will make your copy rule.