Smarter Customer Growth – Iridize’s Blog

Take a Look at How Bronto are Using Iridize

As much as we love playing around with Iridize’s capabilities and discovering new ways to use it – we’re always thrilled and delighted to see how creative our clients can get. And let me tell you, they can get creative.

 

A while ago, Bronto (Oracle + Bronto) implemented Iridize for their commerce marketing automation platform. They wanted to set up Iridize guides as part of a comprehensive Learning Center for their users, to improve engagement and product usage. Our R&D team were happy to oblige, and soon-after the learning center was launched.

 

You can read the full blog post, written by Misti Pinter, on Bronto’s blog. Here’s how Bronto’s training team, headed by Misti, customized Iridize to their platform: Bronto’s knowledgebase was made accessible from inside the platform, through Iridize’s help widget. This way, users can search for help without interrupting their work and leaving the application.

 

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Boost Online Sales Training with this Neat Piano Lesson Trick

My friend Jonathan is a piano teacher. He teaches youngsters and school students, teens and adults.

 

Over the years, Jonathan learned to identify patterns in his students’ interest in lessons: it turns out –probably not very surprisingly– that when students are enthusiastic about a certain piece or genre they practice intensively and are very eager and attentive at lessons.

 

However, when they are required to practice scales, boredom, restlessness and mediocrity immediately take over (more so for the youngsters than the adults, for obvious reasons).

 

But what can you do? Scales are an integral part of developing musical listening and solidifying habits and skills.

 

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How to Launch a Successful Product Release with Iridize

One of the practices Iridize users love the most, is the ability to send in-app product releases to their end users. Our power users have long since found fun and engaging new ways to serve the release notes to users. We collected a few “best practices” for new (and veteran) users who want to make sure end users are not skipping important new functionalities in a SaaS product.

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Why You Should Start Engaging Users with Context Sensitive Help

We’re used to thinking of context sensitive help as those archaic, painful-to-behold dialog boxes that would pop up on top of an error message or of Clippy, Microsoft’s over-eager and perpetually mistimed Office assistant. Thankfully, the practice of unhelpful help, or context-insensitive help, is gradually slip-sliding away.

 

Clippy’s demise, it turns out, is not only the result of its overbearing and interrupting presence, but can also be attributed to the fact that women found him creepy and leering. There’s a lesson in there somewhere about gender and customer listening, I’m sure.

 

clippy old CSH

Clippy and  friends

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Comparative Analysis of Iridize and WalkMe in 2017

As the two leading market solutions, Iridize and WalkMe are normally the two final professional solutions companies need to decide between. In this post we try to help you discover the differences between the solutions and to describe the benefits of Iridize over WalkMe to certain customers.

 

iridize vs walkme

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Getting Microcopy to do the Heavy Lifting in Your Help Documentation

I think we can all agree that articulation is one of the corner stones of good help documentation. Explaining how things work requires a great deal of clarity, structure and the extraordinary ability to break complex ideas and actions down to simple, applicable steps.

 

On the Importance of Intuitive Guiding

One of our most essential tools when structuring a guide is intuitiveness. We lean heavily on commonly used terms to make an explanation more approachable. “It’s like X”, is how we often clarify a clouded notion.

 

Intuitiveness is defined by how familiar an experience is to a user and how little learning they have to commit to, in order to acquire this skill/know-how. Writer John Pavlus put it best:

 

A pen is “intuitive” because you’ve used a zillion pens, pencils, crayons, markers, and stick-shaped inscriptor-tools in your life. A computer mouse is “intuitive” for the same reason (if you were born in or after my generation). If you grew up 500 years ago in an agrarian society, you might think a plow or a scythe was pretty damned intuitive. Would you know what the $#*& to do with a plow if I put it in your hands right now? “

 

  

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Happy New 2017

Wishing all our friends, customers and partners a wonderful Christmas/Hanukkah and a splendid 2017 all around.

 

 

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