Smarter Customer Growth – Iridize’s Blog

6 Funky Ways to Improve User Engagement (with Iridize)

1. Write Release Notes That Actually Get Read

A while ago, the guys at Toggl ran a survey to find out which features their users most yearned for. It turned out that the 5 most desired features were ones Toggl had had for years. I can’t even begin to imagine how frustrating that must be.


Writing good release notes is no trivial feat. But making them un-ignorable to users is a whole different matter. Alongside the super-appealing newsletter you’re going to send with the latest release updates, the Iridize Release Notes allow you to serve your users with these notes when it’s most relevant – the moment they log into your application. Or better yet – when they land on the page or feature relevant to those release updates.



 Release notes by Iridize customer

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Iridize is Officially an AWS Technology Partner

The good news just keeps pouring in – Iridize has officially been recognized as an Amazon Web Services Technology Partner.

APN is made up of a strong and growing community of companies that offer a wide range of products and services on the AWS platform.

We are joining a network of Amazon’s Technology Partners, which includes independent software vendors like ourselves, tool providers and platform providers.


What does it mean to be part of APN?

For Iridize, it means that as a software provider, we meet AWS’s standard of technological innovativeness and security.

Since APN’s power is in its tier system for advancement and development, it also means we have unlocked future opportunities to grow technologically as part of the APN and leverage the network and AWS to offer better experiences for you, our users.

Find us on Amazon Web Services’ Technology Partners Network.


New Feature: Export Guide to PDF

This feature has been received with such delight and excitement, we almost feel bad we didn’t think of it earlier. We’re thrilled to announce a new functionality that lets you export your guide to PDF or HTML.



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New Feature: Iridize Goals

Let’s say you fell in love with jogging. You went from half-hearted attempt to get the family doctor off your back to indispensable nightly jogs in a matter of weeks. And you get better. You know you’re getting better, but all you have is a feeling and a loose estimate. You really want to know what your improvement curve looks like, so you start tracking your time, maybe download an app. Soon, you begin to aggregate data.


Here’s something most people don’t realize: data-driven improvement is an organic process. Once your data reflects achievements, it’s only a small step to setting goals and creating more structured and successful progress.


When we realized that at Iridize, the natural thing to do was to provide our users with tools for improvement in user training through monitoring and structured scaling. So we created Goals.

Setting goals is the natural course to improvement

Setting goals is the natural course to improvement

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Iridize Just Joined UK Government G-Cloud

Smashing news, chaps! Iridize has been approved by UK.Gov as a certified provider for the Biritsh Government. Our website and services have been added to, where we are joining ~7100 other SaaS providers that have been cleared by Gov.UK.


keep calm and engage users

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Facing the Forgetting Curve

How much did your organization spend on employee training and onboarding in 2015? If your organization is like most organizations today, the answer is probably – large sums of money. But let’s be honest, despite offering new employees days’ worth of classroom (or virtual classroom) training packed into a 4-6 day period, hoping they are made “ready” for their post, the result isn’t all that… productive. To say the truth, about 80%-90% of what is presented to new employees during these first, few days is lost – forgotten – within, well, days. This disturbing statistic is a part of a known problem in the learning and training industry called the Forgetting Curve


forgetting curve graphSource


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LavaCon Dublin 2016 – Here We Come!



Coming to LavaCon Dublin 2016? We’ll be there! We’re really excited about sponsoring the leading conference for technical communicators, coming to Europe. Come visit us at booth 32 and learn more about microlearning and supportive training technologies.


Fancy a Discount?

If you haven’t registered yet, use IRIDIZE referral code and get a 55EUR discount.


Seen the Program Yet?

Of course you have.  We recommend you pencil in Industry Leader’s Panel – If I Had Known Then What I Know Now, on June 8th, 9:30. Iridize’s own CMO, Oded Ilan, will be participating alongside MadCap’s Mike Hamilton and Astoria’s Michael Rosinski. You can also read more.


See you at #LavaCon!



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