Product Training, Onboarding, Help Documentation & Microlearning

Special Guest Post by Jack Molisiani: How to Build a Business Case

We’re excited to host the Executive Director of The LavaCon Conference on Content Strategy Jack Molsani for this special guest post on the Iridize blog. This blog post is a summary of a more extensive paper, co-authored by Mr. Molisani and Bonni Graham You can download the full paper in PDF format here.

 

The amount of money that is anticipated to be saved or generated as the result of an expenditure is known as the return on investment (ROI).  ROI is normally measured in time and money: how long it will take to recoup the money spent, and how much money will be generated.

 

business return on investment | Photo by Lukas from Pexels https://www.pexels.com/photo/person-writing-on-notebook-669615/

 

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Special Guest Post by Jack Molisani: How to Build a Business Case

We’re excited to host the Executive Director of The LavaCon Conference on Content Strategy Jack Molsani for this special guest post on the Iridize blog. This blog post is a summary of a more extensive paper, co-authored by Mr. Molisani and Bonni Graham You can download the full paper in PDF format here.

 

The amount of money that is anticipated to be saved or generated as the result of an expenditure is known as the return on investment (ROI).  ROI is normally measured in time and money: how long it will take to recoup the money spent, and how much money will be generated.

 

business return on investment | Photo by Lukas from Pexels https://www.pexels.com/photo/person-writing-on-notebook-669615/

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Personalization of Content and the Power of Metrics

 Always in motion is the future.”  

-(YODA, Star Wars Episode V: The Empire Strikes Back)

 

Predicting the future

Traditionally, predicting the future was a craft that belonged in the realms of magic and religion. Whether you were reading bones or stars, stuck inside a whale or speaking in tongues – seers and prophets had great power. People live in apprehension of what “may be” and who wouldn’t want to know the turn of a business deal, the time of their death, or how beautiful their bride would be?

 

Over time, science crept in and gradually replaced magic. As the credibility of science grew stronger, belief in the supernatural waned and skepticism replaced blind faith in the power of prediction.

 

But despite what many people believe today, predicting the future – isn’t always about magic. Just like science allows us to regrow limbs, fly the to the heavens and read minds,  today, with the ability to calculate probability, we once again have the skill to predict the future, this time with science on our side. We’ve come full circle. Predicting the future through probability – or predictive analytics – is the ability to collect enough data in order to be able to identify behavior patterns and predict future similar patterns.

 

the oracle from delphi | predicting the future

The Pitya at the oracle of Delphi in action

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The Power of Metrics at LavaCon Portland 2017

Let’s talk about prediction

Planning your LavaCon schedule? Save a slot to hear Oded Ilan’s talk on content personalization and predictive analytics on Monday, 3:45

view schedule 

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Content Validation: Ensure Clean Data Input and Error Prevention

Tired of having to clean up data bases and CRMs because of silly oversights? Iridize’s content validation feature helps users check and correct themselves to make sure only the right parameters are entered and recorded.

 

Iridize error prevention content validation

 

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Desk.com Integration

Do you manage your customer service with Desk.com? We built an API to allow Iridize and Desk to work better together. Here are a few things you can do with the Iridize & Zendesk integration to boost your support automation:

 

  • Create permalinks to Iridize guides and set up triggers to send them to users in chat bot conversations. Users will be able to use the guides as live help, which will reduce support calls.
  • Install Iridize’s Help Widget and connect it to your Desk help center. That will allow your users to search the help center from the help widget, effectively bringing your help center/knowledgebase inside your product.
  • Have your support representatives follow up calls with permalinks to guides, helping the users step-by-step even after the support session is over.

 Would you like to learn more?

request a demo

The Rising Trend of “Releasing” Old Features

We recently noticed an interesting trend that has been popping up of late: SaaS companies are re-introducing old features. More and more product companies are recycling older features and “releasing” them, with no indication that these are not new features.

 

This smart practice makes so much sense on so many different levels, that it’s surprising it didn’t gain traction earlier.

For starters, it’s a clever marketing move. Advertising your capabilities is one of the most efficient ways to get through to your target audience.

 

new releases for old features

 

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