Smarter Customer Growth – Iridize’s Blog

How to Speed up the Product Adoption Curve

One of the most cringe-worthy tips for accelerating product adoption, which I come across quite often, is “build a product that users will love”. Right up there with “Just do it”, right?

Input like that indicates to me a profound lack of understanding of the whole product-user relationship, of user psychology, and of the product design & development process.

The truth is that most people (and users) would rather avoid change. Learning inherently means stepping out of one’s comfort zone, so most users try to avoid that, too. It’s not bad, lazy or wrong – it’s just the way we’re built.

As training professionals and product leaders, it’s our job to make the learning part as quick and as painless as possible. Users fall in love with products. We can facilitate this by helping the user to get to know the product better.

 

stairs stock - product learning curve

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5 Great Examples of Microlearning

Microlearning has been coming up in conversation a lot lately. As a digital learning method that is fairly easy to implement, it is gaining speed and popularity. As a technology, microlearning is proving to be very efficient in the areas of new software adoption and for educating users in an ongoing context.

 

No one seems to be able to decide exactly what it is that microlearning includes or what it is made of, but the need to understand its efficiency and how it works is growing. In the following examples, you will find a variety of microlearning experiences in different formats and methods of delivery.

 

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Write Better Help Documentation with These UX Tips

 

For a while now, there has been some attempt to reconcile the need for help documentation with the growing desire to improve product UX. True to Don Norman’s famous statement that “If you have to hang a sign on it, you’ve lost the battle”, many user experience professionals try to solve interface challenges using purely design solutions.

 

Today we know that product reality is more layered than that. Not everything can be solved through design alone, and almost nothing can be learned without any text. In a sense, we are no longer simply writing the support documentation – we are designing the support experience.

 

As part of that process, help documentation was brought out of its exile in forelone knowledgbases on the fringe of things and now resides in the heart of the user experience: in microlearning, onboarding flows, quick-tips, mouse-over tips, lightboxes and help widgets.

 

But we’re not quite there yet. There is still some way to go before the melding of help content and product UI is complete. I hope these UX insights and tools improve help documentation and user engagement with it.

 

ux tips for tech comm stock woman in front of color board

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Which Walkthrough Solution Is Right For You?

Let’s begin…

If you are reading this I guess you probably have a web portal, perhaps you’ve developed a product or maybe you have just purchased new CRM system for your company and you want to make it easier for your customers/employees to use and master this new application.

 

After hearing about this “new walk-through technology” people keep mentioning you’ve decided you need one for onboarding your users and for supporting them. You shop around, ask friends and maybe even google “onboardusers.com” but most likely, become even more confused, and I completely understand why;

 

When we started with Iridize, some 6-7 years ago, there were only 2-3 solutions in the market. Yet today, if you google “walk through,” you will find around 20 different products that advertise their wares. From basic products that offer you simple site-tours, to extremely complex, enterprise level applications that offer high end features and user training and even offline implementations.

 

I’ve written this piece in order help you (in your evaluation) to ask the right questions, to understand what options are “out there” and to help you create an order out of the mix of possibilities. I will not choose one solution over another or mention any specific product names. There is no one-solution-fits-all and I do not presume to dictate to you what is right for you. My aim is rather to offer you a set of tools you can use in the evaluation process.

 

colorful lab bottles stock which walkthrough solution is right for you

 

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How to Evaluate Training Effectiveness (with the Right Metrics)

Let’s start by why you need to measure training: to make sure you’re using the best training methods and tools available, in the best way possible that is best fitted for your users. Or, in other words – to ensure you’re getting results.

 

Consequently, the only way to measure some training methods is after the fact, by checking performance and product adoption rates. This applies to training methods that are detached from actual work in the product – frontal training in class, webinars and video training. There is simply no way of checking if the training was effective before users start applying what they’ve learned to hands-on work in the product.

 

In-app online training, however, can be measured and tested live. If you combine live metrics with performance metrics, you get the ultimate training effectiveness measurement that tells you what you need to know about your training plan.

 

soccer players laid back stock evaluating training effectiveness

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Boost Online Sales Training with this Neat Piano Lesson Trick

My friend Jonathan is a piano teacher. He teaches youngsters and school students, teens and adults.

 

Over the years, Jonathan learned to identify patterns in his students’ interest in lessons: it turns out –probably not very surprisingly– that when students are enthusiastic about a certain piece or genre they practice intensively and are very eager and attentive at lessons.

 

However, when they are required to practice scales, boredom, restlessness and mediocrity immediately take over (more so for the youngsters than the adults, for obvious reasons).

 

But what can you do? Scales are an integral part of developing musical listening and solidifying habits and skills.

 

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How to Launch a Successful Product Release with Iridize

One of the practices Iridize users love the most, is the ability to send in-app product releases to their end users. Our power users have long since found fun and engaging new ways to serve the release notes to users. We collected a few “best practices” for new (and veteran) users who want to make sure end users are not skipping important new functionalities in a SaaS product.

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