6 Funky Ways to Improve User Engagement (with Iridize)

1. Write Release Notes That Actually Get Read

A while ago, the guys at Toggl ran a survey to find out which features their users most yearned for. It turned out that the 5 most desired features were ones Toggl had had for years. I can’t even begin to imagine how frustrating that must be.

 

Writing good release notes is no trivial feat. But making them un-ignorable to users is a whole different matter. Alongside the super-appealing newsletter you’re going to send with the latest release updates, the Iridize Release Notes allow you to serve your users with these notes when it’s most relevant – the moment they log into your application. Or better yet – when they land on the page or feature relevant to those release updates.

 

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 Release notes by Iridize customer

2. Create an Entire Knowledgebase in Under an Hour

This is one of our newest features and it always make us go “Doh! Why didn’t we think about it earlier?!”: export your Iridize interactive guides as PDF files and turn them into a directory of help documentation for your product (or, as we call it, Static Help).

 

We figured that since you worked so hard on creating live Iridize guides, you shouldn’t have to create your knowledgebase from scratch. It literally takes minutes to export your Iridize guides them as PDF files, complete with screenshots.

 

Bonus tracks: we designed this feature so that you can add notes, create titles for each slide and of course, add in single PDFs after the file has been exported. Read more about how to export Iridize guides to PDF.

3. Make Training Measurable (even if you’re not using Iridize as a training platform)

Training is considered one of those must-haves that can occasionally be improved but the only way to cut costs is by finding a cheaper vendor. Right?

WRONG.

 

Product training can be measured like any other form of user activity – once you collect the data, you know where your users are picking up the product effortlessly and, more importantly, where the learning potholes are.

 

The way Iridize measures progress is through Goals. Set a usage goal (e.g.: Fill In This Field; Click On These Buttons, Submit That Form) and track your users to see if they achieve those actions.

 

Bonus Track: you can embed Iridize as a measuring tool alone, without the guiding parts. This way, you can track user onboarding on any software – Salesforce, Oracle, open source, etc. Read more about Iridize Goals.

 

4. Keep Users Engaged with Live Content

Can we do something about our users’ shrinking attention span? No. Can we try to keep them engaged and learning despite the dire circumstances? Absolutely. Gamification and interactive content (e.g. quizzes) are only part of the new dynamic content trend that is emerging in training documentation. Static images are definitely critical in making large chunks of content more digestible, but animated visuals are even more effective: embedded videos, gifs, animations.

 

In the gif below (taken from Checkpoint’s Threat Livemap) we simply embedded the live map running on their website into the iframe with a simple script line. Animated visuals convey certain things much more vividly and precisely: processes, chronologies, work flows, complex infographics.

 

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5. Improve Performance with User Feedback

User feedback is one of the most important optimization tools in the dark arts of user engagement. While email is the most common way to harvest feedback, it is by no means the most effective method. Users have to be actively pro-you, or else posses a profound understanding of the importance of feedback to engage in email surveys.

 

They don’t have to be those things to answer immediate, in-app surveys. A tip for improving feedback answering rates: give your users a heads-up at the beginning of the guide/onboarding wizard that you’re going to ask for their feedback. That way, you won’t have sprung it on them when they’re all but ready to sign out. Read more about Iridize’s feedback analysis.

 

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In-app survey

 

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 Was this helpful? Quick review to help optimize guides.

 

6. Create Trouble-Shooting Wizards All On Your Own

Look mom, no coding!

This is actually one of our favorite Customer Empower-ers: you can use Iridize to create a self-service help guide that allows users to try to troubleshoot their issues before turning to the help desk.

How, you ask? You can do that by creating different support guides that respond to user actions and branch out to different scenarios. Kind of like a Choose Your Own Adventure book.  Kind of like this:

 

Noa is Iridize's Content Manager. With a background in digital strategy planning and database management, Noa translates Iridize's vision, stories and data into words. Digital learning and user experience are a particular passion of hers.

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