A/B Testing Platform for Guides

A/B testing is a method of testing which of two versions is better: by delivering version A to a random half of your audience and version B to the other half – you can soon tell which version is more effective.


Iridize offer this service for guides in staging environments. If you’re trying to decide between two guides -or two guide versions- we help you run an A/B test to help determine which version is more successful, which one is opened/completed more.


A/B testing guides can reveal treasures about your audience: are they receptive to long guides? Do they prefer textual explanations to images or video? Do certain calls-to-action work better than others?


Your test results will be waiting for you in your Guide Analytics Dashboard.

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Noa is Iridize's Head of Content. With a background in digital strategy planning and database management, Noa translates Iridize's vision, stories and data into words. Digital learning and user experience are a particular passion of hers.