MJ Logan

5 Ways to Reduce SaaS Customer Support Cost

Unless a company bills customers directly for support services, SaaS Customer Support can be a drain on company time and monetary resources, and never is this more true than when a customer is using a free version of the platform, or operating during a free trial. Converting such customers requires good SaaS customer support or they may abandon the service at the end of the trial period, or not see the worth of purchasing the full version.

 

Reducing customer support costs is important to the company bottom line, but no less important than the customer having access to the information they need to be successful. Platform providers can turn to a number of tools that help reduce SaaS customer support costs while ensuring users are successful.

reduce customer support costs

Read More

It’s Time to Reduce Employee Online Errors in Web Based Systems

Web-based systems, like any other system, require effective employee training and employee onboarding to ensure a successful launch for a new system, and the ongoing success of an existing system. Not every employee error is the user’s fault. Initial employee training often takes place in a non-stressful environment and working conditions are rarely exactly the same as training.

 

While under stress and handling real customers in the day-to-day work cycle, the working conditions and software environment can contribute to employee errors in web-based systems.

 

Reduce Employee Online Errors in Web Based Systems

Read More

Drive Up User Conversion Rates Through the Funnel in 3 Simple Stages

From product landing pages to eCommerce to SaaS, improving conversion rates is the goal of nearly every web-based business. The journey begins the moment they land on your page and reaches a critical point when they become your customer. Along the way, they may fill out forms, choose service or product types, or opt for a free trial or freemium plan. Keeping your Leads’ interest and removing roadblocks to that final submit are key to converting them from interested¬† visitor to successful user.

Turn your funnel into three simple stages that improve conversion rates by designing every step in the process for conversion.

drive up converstion through the funnel

Read More

Optimizing the Hotel Guest Experience You Offer your Guests

The experience of a hotel guest determines whether or not they return in the future or look elsewhere the next time they are in town. Guests are also the first source of information that families, friends, and coworkers turn to when seeking information on the best hotel lodging. Word-of-mouth advertising such as this plays a big part in adding new customers and retaining old ones. A customer is far more likely to return to a hotel or recommend it to others when everything from booking their stay to checking out is easy and trouble free.

 

Conversion optimization for hotel online booking is mainly about a good browsing experience and a smooth booking process, but offering other incentives also increases conversions.

 

optimize hotel guest experience

Read More