One of the challenges technical communications teams are faced with is the need to constantly promote visibility. Tech comm suffers from lack of a “sexy” reputation. Unlike marketing or R&D, who are are natural candidates for the Rockstar shortlist, tech comm teams have to invest in making their contribution to the organization more present.
Much of this has to do with getting management to understand the importance of quality documentation, the amount of skill it requires and the importance of the craft. So how can technical writing teams stay ahead of the curve in this shifting world when budgets are cut and every expense is weighted?