Oded Ilan

Personalization of Content and the Power of Metrics

 Always in motion is the future.”  

-(YODA, Star Wars Episode V: The Empire Strikes Back)

 

Predicting the future

Traditionally, predicting the future was a craft that belonged in the realms of magic and religion. Whether you were reading bones or stars, stuck inside a whale or speaking in tongues – seers and prophets had great power. People live in apprehension of what “may be” and who wouldn’t want to know the turn of a business deal, the time of their death, or how beautiful their bride would be?

 

Over time, science crept in and gradually replaced magic. As the credibility of science grew stronger, belief in the supernatural waned and skepticism replaced blind faith in the power of prediction.

 

But despite what many people believe today, predicting the future – isn’t always about magic. Just like science allows us to regrow limbs, fly the to the heavens and read minds,  today, with the ability to calculate probability, we once again have the skill to predict the future, this time with science on our side. We’ve come full circle. Predicting the future through probability – or predictive analytics – is the ability to collect enough data in order to be able to identify behavior patterns and predict future similar patterns.

 

the oracle from delphi | predicting the future

The Pitya at the oracle of Delphi in action

Read More

Which Walkthrough Solution Is Right For You?

Let’s begin…

If you are reading this I guess you probably have a web portal, perhaps you’ve developed a product or maybe you have just purchased new CRM system for your company and you want to make it easier for your customers/employees to use and master this new application.

 

After hearing about this “new walk-through technology” people keep mentioning you’ve decided you need one for onboarding your users and for supporting them. You shop around, ask friends and maybe even google “onboardusers.com” but most likely, become even more confused, and I completely understand why;

 

When we started with Iridize, some 6-7 years ago, there were only 2-3 solutions in the market. Yet today, if you google “walk through,” you will find around 20 different products that advertise their wares. From basic products that offer you simple site-tours, to extremely complex, enterprise level applications that offer high end features and user training and even offline implementations.

 

I’ve written this piece in order help you (in your evaluation) to ask the right questions, to understand what options are “out there” and to help you create an order out of the mix of possibilities. I will not choose one solution over another or mention any specific product names. There is no one-solution-fits-all and I do not presume to dictate to you what is right for you. My aim is rather to offer you a set of tools you can use in the evaluation process.

 

colorful lab bottles stock which walkthrough solution is right for you

 

Read More

Comparative Analysis of Iridize and WalkMe in 2017

As the two leading market solutions, Iridize and WalkMe are normally the two final professional solutions companies need to decide between. In this post we try to help you discover the differences between the solutions and to describe the benefits of Iridize over WalkMe to certain customers.

 

iridize vs walkme

Read More

Facing the Forgetting Curve

How much did your organization spend on employee training and onboarding in 2015? If your organization is like most organizations today, the answer is probably – large sums of money. But let’s be honest, despite offering new employees days’ worth of classroom (or virtual classroom) training packed into a 4-6 day period, hoping they are made “ready” for their post, the result isn’t all that… productive. To say the truth, about 80%-90% of what is presented to new employees during these first, few days is lost – forgotten – within, well, days. This disturbing statistic is a part of a known problem in the learning and training industry called the Forgetting Curve

 

forgetting curve graphSource

 

Read More

Onboarding Millennials: From Instructive to Supportive Employee Training

The full version of this article was originally published on on Bob’s Guide. 

Quietly and almost unnoticeably, employee training practices which had been in use for decades are becoming obsolete. While existing practices may still be relevant to some employees, for a growing percentage of our workforce: the millennials, these have become less relevant and even a hindrance. By 2014, 36% of the workforce was comprised of millennials. This means that over a third of your workforce grew up in a world where instant communication and accessible, affordable technology were a given, a thing to be taken for granted.

 

When it comes to work-culture – millennials are different. Being constantly connected and used to immediate feedback, they bring a quick and vibrant rhythm to professional environments. They are digitally native, often preferring to communicate via Hangouts, chats and instant messaging over emails or phones. Chats are actually a good example of the Millennial pace: short, laconic, and efficient – i.e., bite-sized.

Millennials at work

Millennials at work, from this great article on What Makes a Millennial at The Odyssey online

Read More