There is a certain kind of hype that comes with good conventions. A Flare, if you’ll pardon the pun, of intellectual and marketing energy that surges and peaks during the convention day. The cutting edge innovations, the intensity of the program, the adrenaline rush that comes with meeting so many new people – all of those coalesce into a sensational meeting of minds and ideas.
MEGAcomm was brimming with that. In terms of personal experience – I would like to especially mention Julian Weiss’s outstanding talk on Product Education. I also enjoyed Maya Irving-Regev’s excellent overview on creating content for mobile devices. A standing ovation goes to the panel “Future Trends”, moderated by Rayne Wiselman: the subject of content curating gradually trickling into technical writing was discussed with much perception and the need to globalize content for translation’s sake gave much food for thought.
I was also reminded of something easily forgotten in our online work: the tremendous added value face-to-face networking has, especially in our local, intimate technical communications community. Lior Cohen of Net-Translators graciously pointed out the merits of combining forces – a context-sensitive online help service like Iridize would mutually benefit from teaming up with an SEO consulting service, maximizing the conversion rate potential.
All in all, one theme seemed to be interwoven throughout the panels, lectures and conversations heard in MEGAcomm: Change. A change in the atmosphere, attributed to the economic climate and to the ever-growing speed with which our technological landscape is changing. This ongoing need to stay in motion requires dynamic adaptability. It requires professional flexibility. Content, communications, user assistance, lean software – all of these intertwine and are gradually becoming interdependent.