Mazal tov! You’ve just finished setting up your free NPS survey. If you’re anything like us, you are now frantically refreshing the backend dashboard, waiting to see what your customers think about your service. This manual should guide you through getting actionable insights from the results of your NPS Survey.Read More›
From product landing pages to eCommerce to SaaS, improving conversion rates is the goal of nearly every web-based business. The journey begins the moment they land on your page and reaches a critical point when they become your customer. Along the way, they may fill out forms, choose service or product types, or opt for a free trial or freemium plan. Keeping your Leads’ interest and removing roadblocks to that final submit are key to converting them from interested visitor to successful user.
Turn your funnel into three simple stages that improve conversion rates by designing every step in the process for conversion.
The experience of a hotel guest determines whether or not they return in the future or look elsewhere the next time they are in town. Guests are also the first source of information that families, friends, and coworkers turn to when seeking information on the best hotel lodging. Word-of-mouth advertising such as this plays a big part in adding new customers and retaining old ones. A customer is far more likely to return to a hotel or recommend it to others when everything from booking their stay to checking out is easy and trouble free.
Conversion optimization for hotel online booking is mainly about a good browsing experience and a smooth booking process, but offering other incentives also increases conversions.
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A concern to all e-commerce shopping sites is the user who adds products to the shopping cart and then leaves the site without making a purchase. Of particular issue is the potential customer that makes it to the “Pay” screen and then abandons their cart.
If one considers the ease with which a customer can make a purchase in a brick and mortar storefront as opposed to an e-commerce site, perhaps it is not surprising that users give up when confronted with a complex payment process and leave a site to visit the local mall or other store. Predictive analytics can help reduce the number of users who leave a website by providing insight into the reasons why they may have left, which allows conversion optimization to improve sales.
Potential customers become paying customers when they are satisfied that the service is worth the money and provides them with a greater return than the investment required. Converting free trial users on a SaaS platform Is more of a marathon than a sprint – it requires long term attentiveness to their demands, both in terms of customer service and analytics.Read More›
Of primary concern to providers of in-the-cloud services are the customers who embrace a service and use it for a while, only to leave for what appear to be greener pastures—a new or different platform or even abandoning cloud services all together. SaaS Churn rate—the rate at which business customers adopt and then abandon Software as a Service (SaaS)—is a problem for all companies that provide cloud services as their lead product or service.
Company focus is often at the heart of a churn rate problem when usage stats are overlooked in favor of conversion statistics.
Anyone who has ever owned or worked in a retail-based business understands the value of cross-selling and up-selling products. It is the reason jewelers keep the wedding bands beside the diamond rings and why salon stylists keep hair products near the cash register. The public may think it is for the sake of convenience but perceptive business owners know that these extra sales can really make a difference to their profit margins. Online businesses are no different, they still need to make those up-sells and cross-sells, and although the theory is the same, the technique is a little different.
The internet is vast and developing a personal experience within it may seem impossible. With all the websites and online stores to choose from, how do you direct a potential customer to your company from the choice of thousands and how do you keep them there? Digital marketing is not only about getting traffic to your website, but also about obtaining the right leads and optimizing their onboarding process. You certainly do not want waste time and money targeting men over 50 if you want to sell baby clothes. The answer: personalize their potential online customers experience.Read More›