Much frantic typing has been poured into the uncovering of and warning hereby of the hazards of SaaS vanity metrics. Most commonly vanity metrics refer to marketing metrics, traffic and occasionally – the relationship between web analytics and customer centric analytics.
Selecting which analytics to track is generally trickier when you are required to drill down to customer-specific stats. The need to create a customer success standard usually drives the data people to narrow the selection of metrics so it will be easier to integrate with different user patterns. All of this means that while there should be less customer acquisition metrics to chase than there were marketing metrics, customer acquisition has its fair share of metric traps as well.
Mirror, Mirror on the wall, who has the best SaaS metrics of them all?