Grow Customer Value

Iridize Walkthrough airs on Israel’s #1 Restaurant Service

We’re excited that Rest.co.il chose Iridize to implement a new walkthrough guide that was recently launched on their mobile website. Rest.co.il is Israel’s most popular digital restaurant review service, listing most restaurants, cafes and pubs in the country. The 4-step onboarding walkthrough greets new visitors to Rest’s new mobile website and swiftly guides them how to find their way in the site:

None-Hebrew speakers, try to enjoy the pretty pictures and smooth navigation 🙂

 

Like what you see? Talk to us about getting your own.

What to Measure: Email Marketing and Marketing Automation Software

Other posts in the What to Measure series: What to Measure in Productivity Software

We previously made the case for focusing on metrics that reflect the value a customer derives from your service. We decided that like most things, this principle is better explained with examples. And since we are writing for our peers –small-medium SaaS companies– it made sense to choose as test cases SaaS providers who are suited (feature-wise  and pricing-wise) to our crowd.

We will be focusing on 3 parameters for each test case:

  • Value derived
  • Usage frequency
  • Onboarding stage

analytics

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Customer Health Prioritized

Customer health is a measure of satisfaction experienced by customers that includes how well the SaaS platform serves their needs and how easily they are able to use it. When customers are very satisfied, they are unlikely to search for other options and are thus in good health. Unsatisfied customers may leap at the first opportunity to leave.

 

Monitoring customer health includes detecting at-risk accounts by utilizing tools such as analytics to identify problems. Customer care like reaching out when risks increase can help ensure engagement and keep clients happy, along with good follow though and positive action to improve the customer’s overall experience.

prioritizing customer health

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Growing Customer Value One Treasure Chest at a Time

There seems to be a general fuzziness on the subject of customer value and although there is a consensus across the board that growing said customer value is a good thing, for both customer and business – not everyone is clear on what that means. Rick Spence at the Financial Post articulates it well:

“Customer value is generally defined as the attributes of a product or service that generally encourage customers to choose one vendor over another. These may be product-related or service-related, tangible or intangible. “

He is right, of course – you can’t depend on a single variable to formulate a sustainable customer value growth plan. Spence goes on to illustrate the need for “listening harder” to one’s customers in order to grow customer value. That is, of course, an integral part of the value strategy – but it can’t be all of it. A fierce SaaS leader also needs to have her Customer Treasures ready at hand.

 

Few are the things customers love more than loot (matey!)

Few are the things customers love more than loot (matey!)

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