Happy New 2017

Wishing all our friends, customers and partners a wonderful Christmas/Hanukkah and a splendid 2017 all around.



Iridize is Officially an AWS Technology Partner

The good news just keeps pouring in – Iridize has officially been recognized as an Amazon Web Services Technology Partner.

APN is made up of a strong and growing community of companies that offer a wide range of products and services on the AWS platform.

We are joining a network of Amazon’s Technology Partners, which includes independent software vendors like ourselves, tool providers and platform providers.


What does it mean to be part of APN?

For Iridize, it means that as a software provider, we meet AWS’s standard of technological innovativeness and security.

Since APN’s power is in its tier system for advancement and development, it also means we have unlocked future opportunities to grow technologically as part of the APN and leverage the network and AWS to offer better experiences for you, our users.

Find us on Amazon Web Services’ Technology Partners Network.


Iridize Just Joined UK Government G-Cloud

Smashing news, chaps! Iridize has been approved by UK.Gov as a certified provider for the Biritsh Government. Our website and services have been added to DigitalMarket.co.uk, where we are joining ~7100 other SaaS providers that have been cleared by Gov.UK.


keep calm and engage users

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Top WalkMe Alternatives in 2016

Ages ago (at least in technology terms), we published a post on WalkMe’s competitors. 3 years have gone by and the face of the training & onboarding industry has changed quite a bit. 


The training and onboarding solutions map has changed considerably since 2013. Not all the solutions that were available back then survived the competition, and a few new, up and coming products have been added to the mix.


Following, is our attempt to offer a comprehensive, 360 view of the most popular training solutions available for SaaS, web and on premise products in 2016 (by alphabetical order):  


walkme competitors



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New Feature: Step Conditions that will put you on the Iron Throne of walkthroughs

Iridize launched a new feature that allows you to control when certain guide steps will be activated. Remember the features that allow you to “Delay tip by X seconds” and “Show tip after page refresh”? Well, the Conditions feature is like those. On Speed. Shooting laser beams from its eyes.


How can page conditions help me?

SaaS applications are complex and multi-layered. We understand that when designing a guide for your users, you need to be able to walk them through a complex process with multiple steps that are sometimes built on each other, stone on top of stone. Like clicking certain buttons or links, going to specific pages, encountering certain messages. The Conditions allow you to place those stones, one after the other.

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What to Measure – Productivity Software

In Part 1 we listed the metrics that would best serve email marketing and marketing automation providers. In Part 2, we will review the metrics that should be consulted in productivity SaaS applications.

We are longtime fans and users of Trello, so it seems only natural to take it as our productivity software test case. Productivity software is usually highly, regularly used tools that match email and word processors in how frequently we use them. Whether they are personal life-streamlining apps to “remember the milk” or shared lists for improving team productivity – we quickly find ourselves using them every day, all day.

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Choosing a Free CRM for Startups

An objective truth in the small-medium businesses world: it is never too early to automate your sales process. Even as at the bootstrapping, 5-none-paying-customers phase of your venture.  We love excel as much as the next data geeks, but part of thinking strategically means finding a CRM that can grow with you and meet your needs as they change.


There are loads of CRM list reviews out there, many of them thorough and comprehensive. But the more we delved, the more lost we got in the details of various specs and capabilities, not entirely sure anymore how to separate the wheat from the chaff. So we came up with the specs we would want to have reviewed, being a small-medium business ourselves, wielding our own machetes in the online jungles of digital coconuts and know-how.



Customer management is a complex ordeal, no matter how small your company is.


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Customer Success for the Rest of Us

Earlier this month, at Dreamforce 2014, Salesforce announced  the launch of Wave – a new Salesforce platform for developing customer success solutions. This was great news to anyone using Salesforce as a CRM platform – the new cloud-based analytics platform would sync perfectly with their sales software and their sales process would enjoy a tremendous data-driven boost. Better yet – they would be able to develop a customized solution featuring the metrics they need the most.

But Salesforce’s announcement conjured another domino effect: it created an even larger divide between billion dollar CRM systems and smaller CRMs catering to small-medium businesses. The race for data accessibility just got tougher and affordable CRMs will have to struggle to keep up.

Surf's up! Salesforce Wave

Surf’s up! Salesforce Wave

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An End to the Trickle: Reversing SaaS Abandonment Rates

When user abandonment of a Software as a Service platform exceeds the rate at which users adopt the service, the company must find the reason and reverse the trend or it will soon find itself without any customers. A company must track and understand their customer churn rate by identifying the signs and symptoms such as high shopping cart abandonment.

Finding unhappy customers is just a small part of the issue. Addressing concerns with the platform is important for retaining all customers, not just the few that actively express their dissatisfaction. Improving the churn rate will depend on keeping customer satisfaction level high enough that they stay instead of looking for another solution.

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On The finer Points of Nurturing Customer Loyalty

In SaaS circles, we are constantly exchanging tips and recipes on how to create and sustain customer loyalty, but rarely do we stop to consider the foundation for this much desired form of affiliation. What is it that compels a customer to offer their loyalty to one service, and not to another? What is the difference between the types of loyalty inspired by different types of services? Is one type of loyalty better than the others? Is that the one we should aspire to? And most importantly – is customer loyalty an indication of service necessity and relevance or simply a long term business strategy?

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