One of the most cringe-worthy tips for accelerating product adoption, which I come across quite often, is “build a product that users will love”. Right up there with “Just do it”, right?
Input like that indicates to me a profound lack of understanding of the whole product-user relationship, of user psychology, and of the product design & development process.
The truth is that most people (and users) would rather avoid change. Learning inherently means stepping out of one’s comfort zone, so most users try to avoid that, too. It’s not bad, lazy or wrong – it’s just the way we’re built.
As training professionals and product leaders, it’s our job to make the learning part as quick and as painless as possible. Users fall in love with products. We can facilitate this by helping the user to get to know the product better.