We recently noticed an interesting trend that has been popping up of late: SaaS companies are re-introducing old features. More and more product companies are recycling older features and “releasing” them, with no indication that these are not new features.
This smart practice makes so much sense on so many different levels, that it’s surprising it didn’t gain traction earlier.
For starters, it’s a clever marketing move. Advertising your capabilities is one of the most efficient ways to get through to your target audience.