A basic truth about the human condition is that as a species, we detest change. It is uncomfortable, unstable and demands of us to allocate brain and learning resources. Unfortunately for us (software providers), this includes users.
At Iridize, we’re fortunate enough to roll out new features to professional, tech-savvy users who are eager for the next improvement or features they requested themselves. But we’re well-aware of our privilege as a B2B and are happy to share some of the wisdom we have gathered through our own users on the most effective way to roll out new features.