How to Launch a Successful Product Release with Iridize
One of the practices Iridize users love the most, is the ability to send in-app product releases to their end users. Our power users have long since found fun and engaging new ways to serve the release notes to users. We collected a few “best practices” for new (and veteran) users who want to make sure end users are not skipping important new functionalities in a SaaS product.
The Ol’ Light Box on Landing Page Trick
This is by far the most common use case for Iridize release notes: create a lightbox with a release note in the application’s home page, so that it may be the first thing users find when they login.
That said – landing page lightboxes may not always yield the highest engagement rates: when the user has only just logged into the app, they may not be at their most receptive state. Springing a pop up on a user before they’ve had a chance to “settle in”, check notifications and do what they initially sign in to do – may achieve annoyance and a quick dismissal rather than attentiveness and curiosity.
Still it has its benefits – it is the easiest to create. You can always time the lightbox to appear several seconds after the page loads, so as not to overwhelm. At worst, you can try inserting the lightbox in another screen, and with Iridize – you can always A/B test to see what works best.
Lightbox that Responds to User Behavior
If we want to achieve maximum user engagement, we need to reach users when and where the message is most accurate for them. That is when they will be most open to hear what we have to say to them. That is essentially what context sensitivity is all about.
To do that, you can create guide rules that will target the users at their most attentive state of mind. For example:
- When users accesses the feature
- When they access a related feature
- To people who haven’t discovered the new features for a certain amount of time after rollout
- After certain actions in the application, which you think may have benefited from the new features, and so on
You can set any guide conditions to target any kind of user behavior, allowing a level of user sensitivity that is rewarded with responsiveness and high SaaS engagement.
Design Eye-catching, Branded Pop Ups
Any UX expert will tell you that the first step to capturing user attention is with the right color balance: an element should stand out in its environment and make ignoring it an impossibility.
You can design Iridize release notes to your heart’s content without needing fancy editing tools or Photoshop. With our Editor’s Rich Formatting option, you can highlight text in different colors or add images and GIFs.
If you are on our free plan – you can also change skins and use a different theme to make lightboxes and tooltips stand out against the background of the application.
If you have access to design resources (like an in-house designer or a design budget) and you’re on the paid plan – you can design release notes professionally and custom them to make sure they reflect your brand language.
Embed Effective Microcopy to Encourage User Participation
Another small but efficient method is to use carefully-thought microcopy in calls-to-action. Like in the example below, you can use microcopy that demands participation from users.
The wording “I’ve read it, thanks!” creates a dynamics where users are required to be truthful (even if only toward themselves), almost like the signing of a contract. They will most likely hesitate before committing to something they have not done, perhaps even go over the text just so they can click the button with a clear conscience. You can always complement the confirmation button with a “Read Later” button, for users who prefer to read it later.
While it is not full proof, microcopy is (quite literally) a tiny measure that can impact user cooperation greatly.
Other examples of smart use of microcopy in product releases: add button for “show me how it works” that will send the user to the actual feature; alongside the standard “Done” button, offer a “Tell us what you think” CTA, for users who may have insights on the new capabilities.
Capture Users’ Attention with Flashing Beacons
If all else fails (and if it doesn’t), try out Iridize’s Beacon feature: the beacon flashes on any desired page element and entices the user to move the mouse toward it, wordlessly.
You can then display the lightbox upon hover only. This way, you are not requiring any actions of your users, merely “almost-actions”.
The beacon is cute, un-intrusive, suggestive and inviting. It always reminds me bottled labeled “Drink Me” in Alice in Wonderland (only without the disastrous outcomes).