Product Training, Onboarding, Help Documentation & Microlearning

Business Process Management for Dummies

What is Business Process Management?

How do you know what to do about a task after it is done? Simple: you pass it along to the next person or role, whose job it is to handle the next stage.


Fair enough.


Now, how do you know who that person or role is?


In most organizations and companies, a certain chain of actions and reactions evolves naturally to carry out processes and needs. As organizations grow, these processes multiply and new processes are born, to accommodate new needs and address expanding events and actions.

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Employee Training Videos your Employees will Thank You for

Videos have become an inseparable aspect of onboarding and support in employee training. Videos, videos everywhere – most software providers have replaced some of their knowledgebase solutions with videos. The digitization of training processes has made it easier for users to accept a video instead of classroom training. Not to mention cat videos, but the great minds of our generation are yet to find a way to turn those into training materials.

Julia Childe in one of her employee training videos

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Iridize Walkthrough airs on Israel’s #1 Restaurant Service

We’re excited that chose Iridize to implement a new walkthrough guide that was recently launched on their mobile website. is Israel’s most popular digital restaurant review service, listing most restaurants, cafes and pubs in the country. The 4-step onboarding walkthrough greets new visitors to Rest’s new mobile website and swiftly guides them how to find their way in the site:

None-Hebrew speakers, try to enjoy the pretty pictures and smooth navigation 🙂


Like what you see? Talk to us about getting your own.

When your customer usage data is threatening to become Big Data

One of the recurring problems we find our clients are confronted with is the problem of dealing with data volume. Specifically, the point in which manageable amounts of aggregated usage stats are at risk of turning into high volumes of complex data that would require Big Data processing capabilities. This doesn’t happen overnight, but most small-medium SaaS companies do not have the computational capacity for big data analysis.

Swallowed alive by an unreasonable volume of data

Swallowed alive by an unreasonable volume of data

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What to Measure – Productivity Software

In Part 1 we listed the metrics that would best serve email marketing and marketing automation providers. In Part 2, we will review the metrics that should be consulted in productivity SaaS applications.

We are longtime fans and users of Trello, so it seems only natural to take it as our productivity software test case. Productivity software is usually highly, regularly used tools that match email and word processors in how frequently we use them. Whether they are personal life-streamlining apps to “remember the milk” or shared lists for improving team productivity – we quickly find ourselves using them every day, all day.

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An Evolution of SaaS Analytics

Over the past few years, we have seen a rapid evolution of analytics unfold before our very eyes. Since the analytics ball is still rolling, it is exciting to see how changes in SaaS analytics design swiftly adapt to technology and marketing trends. Immediate history, analysis of current affairs and prediction, all rolled up in one. Kind of like a SaaS analytics dashboard.


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