If you are the owner of an online SMB (or an SMB that provides eCommerce services), like us – you probably spend a substantial amount of time and energy considering your customers. More to the point, you work hard to improve online customer experience. This, as we at Iridize discovered through comprehensive research, is a challenge bordering on rocket science. There are myriad factors to be taken into account in order to keep a user engaged until the end of the process.
The statistics on average shopping cart abandonment are through the roof: 65.23% of potential online shoppers abandon their shopping cart at various stages of the process. 11% of them do so because of complex checkout processes, 12% feel too much information is required of them and for 22% of your would-be customers, the shipping prices were unclear (scroll down for the invesp infographic).
That’s where we come in: our walkthrough tools can help simplify your checkout process considerably. How? Through guiding the user safely and accurately through the checkout process, leaving no room for error, helping to eliminate user frustration. We do this with a series of tooltips that create a site tour, pointing to screen elements and using simple, engaging language. Want to check it out? Get a demo.