“Always in motion is the future.”
-(YODA, Star Wars Episode V: The Empire Strikes Back)
Predicting the future
Traditionally, predicting the future was a craft that belonged in the realms of magic and religion. Whether you were reading bones or stars, stuck inside a whale or speaking in tongues – seers and prophets had great power. People live in apprehension of what “may be” and who wouldn’t want to know the turn of a business deal, the time of their death, or how beautiful their bride would be?
Over time, science crept in and gradually replaced magic. As the credibility of science grew stronger, belief in the supernatural waned and skepticism replaced blind faith in the power of prediction.
But despite what many people believe today, predicting the future – isn’t always about magic. Just like science allows us to regrow limbs, fly the to the heavens and read minds, today, with the ability to calculate probability, we once again have the skill to predict the future, this time with science on our side. We’ve come full circle. Predicting the future through probability – or predictive analytics – is the ability to collect enough data in order to be able to identify behavior patterns and predict future similar patterns.