What is Iridize?

Iridize provides on-page guidance to users, helping them overcome complexities, highlighting important features, and streamlining traffic through your desired flows.

We make it easier for you to improve your website user experience.

Eyal Lewinsohn is the CEO of Iridize. Eyal has been developing software for almost 20 year now, having led R&D teams when dinosaurs were still walking the earth. Eyal is a true believer in making the digital world accessible to all, and in the power of good onboarding to do that. Eyal holds an MBA from Tel Aviv University, is happily married and father to 3 kids and a dog.