On October 17th, 2018, Oracle completed the acquisition of Iridize.

Iridize was founded in 2011 to help make the internet and web apps easier to use. We are committed to helping our fellow SaaS providers cure churn, onboard their customers and grow a happy, healthy customer base. Iridize is proud to support a rapidly-growing client base that includes leading companies in the banking, insurance, software, e-commerce and consumer goods manufacturing industries.

Iridize is a leading enterprise platform for personalized and contextual user onboarding and training for cloud applications. The addition of Iridize’s technology and solutions is expected to enhance Oracle’s Guided Learning capabilities to increase cloud application adoption and improve the user onboarding experience.

Learn more about Oracle and Iridize.



Eyal Lewinsohn, CEOEyal Lewinsohn, CEO

Eyal is a true believer in making digital experiences accessible to everyone. The technology that makes Iridize’s guides come to life is his brain-child. He has been developing software for almost 20 year now, having led R&D teams at RSA, the network security division of EMC (NYSE: EMC), ZoomInfo. Eyal holds an MBA from Tel Aviv University, is happily married and father to 3 kids and a dog.



Oded Ben David, CTOOded Ben-David, CTO

Oded is the algorithmic evil mastermind behind Iridize’s smart and flexible capabilities. He holds BSc, MSc, and PhD degrees in Physics from the Hebrew University. He loves solving logic problems and analyzing data patterns. Oded left academia in favor of entrepreneurial life to pick up the pace a bit and for the opportunity to make the internet a better place. He is married and proud father to 2 future data geeks.



Oded Ilan, CMO

Oded believes in making the impossible possible, and with over 20 years of experience in global marketing and business development for high tech industries has made this belief a reality. Oded has deep knowledge of enterprise sales and global marketing of SaaS products. His previous roles include CEO and Co-Founder of Comobile (LBS Software), VP Business Development at Credics (card processing industry) and VP Business Development at NeoVSP and at Videocells. Oded has a BA in English from Tel Aviv University, is happily married and is a proud father of one dog one future artist and one little ninja.



Oracle Chairman and CTO Larry Ellison





Oracle CTO Larry Ellison



Oracle CEO Mark Hurd





Oracle CEO Mark Hurd



Oracle CEO Safra Catz





Oracle CEO Safra A. Catz




Jeffrey S. Berg

Chairman of Northside Services, LLC

Dr. Michael J. Boskin

Professor of Economics and Hoover Institution Senior Fellow at Stanford University

Bruce R. Chizen

Senior Adviser to Permira Advisers and Independent Consultant

George H. Conrades

Chairman of Akamai Technologies, Inc.

Hector Garcia-Molina

Professor of Computer Science/Electrical Engineering at Stanford University

Renée J. James

Operating Executive at The Carlyle Group

Leon Panetta

Former Director of the Central Intelligence Agency and Former US Secretary of Defense

Naomi O. Seligman

Senior Partner at Ostriker von Simson